THAIFEX – Anuga Asia 2023 achieves resounding success with impressive development

Southeast Asia’s largest meals and beverage trade present, THAIFEX – Anuga Asia 2023, concluded with outstanding outcomes, surpassing expectations in phrases of exhibitors, attendees, and worldwide participation. The occasion took place between twenty third and twenty seventh May, that includes 3,034 exhibitors from forty five international locations and overlaying an unlimited one hundred thirty,000 sq. metres of exhibition area. This represents vital growth compared to the previous pre-pandemic event in 2019, with 2,745 exhibitors.
Countries with notable representation on the commerce truthful have been China, Brazil, Italy, Japan, Malaysia, Norway, Poland, South Korea, Turkey, the United States, and Vietnam. Enhancing the event’s international range, new country groups participated for the first time, together with Australian exhibitors organised by the Department of Primary Industries & Regional Development (DPIRD), France, Hungary, organised by the Hungarian Export Promotion Agency (HEPA), Sri Lanka, organised by Sri Lanka Export Development Board, and the United Kingdom, organised by the UK Department of Business and Trade.
This year’s edition also reported a significant improve in attendance, attracting over 78,764 guests from 133 international locations, a 17% enhance compared to pre-pandemic levels in 2019. Highlighting the importance of face-to-face business networking, THAIFEX – Anuga Asia 2023 introduced an anticipated buyer programme, facilitating interactions between over 1,900 top-quality worldwide patrons and exhibitors, and fostering useful connections and partnerships.
The Future Food Experience+ phase at THAIFEX – Anuga Asia supplied insights into next-generation food and beverage innovations. This participating programme featured 33 worldwide speakers and supplied useful insights into trade trends and upcoming breakthroughs. Over 1,794 attendees registered for 23 classes, with the most subscribed classes being: 1. Future of Functional Food, 2. Future Food Trend 2023-2025, and three. Straightforward -Imaging Future Protein. The occasion served as a dynamic platform for trade leaders to connect, change ideas, and explore the vast potential of the evolving food and beverage landscape.
The Thai Coffee Association (TCA) hosted a coffee spectacular, welcoming esteemed Ambassadors from Brazil, Guatemala, and Kenya, who showcased their nations’ espresso markets, farming strategies, and distinctive varieties. Over four hundred attendees loved a sensory expertise, sampling more than forty coffee-cupping samples from numerous origins.
Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP), Thailand, highlighted the precious partnerships with the Thailand Chamber of Commerce (TCC) and Koelnmesse in organising THAIFEX – Anuga Asia 2023. These collaborations have constructed a platform to foster trade evolution and appeal to local and worldwide exhibitors, enhancing Thailand’s position as a distinguished player within the global F&B landscape.
Sanan Angubolkul, Chairman of the Thai Chamber of Commerce (TCC), praised the event’s success, surpassing customer numbers and turnover targets. He noted how the trade present supplied a priceless platform for Thai SMEs, entrepreneurs, and startups to showcase their services to the worldwide market, resulting in instant orders and promising leads. Foreign consumers were particularly impressed by local exhibitors’ give consideration to modern meals trends, such as natural, plant-based, and sustainable products.
Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, expressed immense satisfaction in the unprecedented success achieved at THAIFEX – Anuga Asia 2023. The record-setting event marked an 89% enhance in exhibitors and a 50% surge in commerce guests in comparison with 2022. Kuepper noted the industry’s rising demand for concentrated platforms that facilitate business negotiations and help obtain yearly targets within a few quick days.
First-time members, including Dr. Sándor Sipos, Ambassador of Hungary, and Mr. Thierry Mathou, French Ambassador to Thailand, expressed their satisfaction and delight on the optimistic response from visitors and industry gamers.
New exhibitor Yichang Yilinghong Ecological Agricultural Development from China reported their exceptional debut at THAIFEX – Anuga Asia, securing a major 600 million yuan deal. The company plans to return to the occasion next yr, aiming to broaden their presence and pursue a outstanding 1 trillion-yuan deal.
The 9th version of the Thailand Ultimate Chef Challenge (TUCC) captivated food enthusiasts and industry professionals as it returned from 23 to 27 May in Bangkok. Recognised as one of Asia’s most esteemed culinary contests, TUCC showcased talent, creativity, and gastronomic delights. With 700 entries throughout 21 classes, the competitors celebrated culinary excellence on a world scale. The event additionally introduced a new plant-based theme, reflecting the growing reputation of sustainable and plant-centric cuisine within the business..

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