Phuket hospital and resort launch ‘Prestige Wellness’ tourism campaign

A Phuket hospital and a local resort are teaming up to launch a brand new marketing campaign known as “Prestige Wellness” — offering vacationers ‘reboot’ wellness applications, in addition to Phuket’s pure beauty, local delicacies and cultural actions. Now vacationers won’t even have to go away the consolation of their hotel to learn from some of the wellness programmes obtainable under the government’s plan for sustainable tourism.
Fast and the SIS Kata resort are the two institutions organising the marketing campaign. At the launch, well being specialists and resort administrators introduced the small print of the marketing campaign, together with its benefits, expertise, ‘package’ inclusion and advertising plans. Among the audio system have been a neurology and sleep skilled, in addition to a director for the lodge business AKSARA Collection. Following Covid-19’s destruction of Phuket’s tourism financial system, officers have began several initiatives to revive the trade. The island province’s government has launched seafood festivals, and authorities reopened Phuket to boat tourists final month. Club Med Phuket additionally reopened last month after closing its doorways for over two years since the pandemic struck.
Meanwhile, the Tourism Authority of Thailand plans to launch a new advertising campaign this 12 months promoting medical tourism, in addition to beaches and buying. The campaign known as “Visit Thailand Year 2022: Amazing New Chapters”.
Phuket depends closely on tourism for earnings. Last yr, the typical number of every day vacationers plummeted to 500 a day — a mere fraction of the 14,800 every day visitors to the island in 2019. At one point through the pandemic, the typical monthly earnings in Phuket fell to just 1,961 baht..

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