Thailand aims to spice up economy with well being tourism marketing campaign

The Thai authorities has launched an bold marketing campaign, “Discover the New You” to entice international guests to spend upwards of 18 million baht (US$510,000) by September of this year. This initiative is a concerted effort by the federal government, the Tourism Authority of Thailand (TAT), and over 130 healthcare, wellness companies and repair suppliers together with motels, spas, well being resorts, hospitals, and clinics.
Government spokesperson, Anucha Burapachaisri, expressed delight yesterday regarding the wide-ranging collaboration on this initiative designed to spice up health tourism and sustainable tourism. Anucha said…
“The country’s Prime Minister [Prayut Chan-o-cha] is assured that this effort will seize vacationer attention and yield a optimistic economic impression.”
The campaign aligns seamlessly with the pervading venture often known as the Amazing Thailand Health and Wellness New Chapters New Experience, which endorses products that would engage vacationers beneath the theme of “meaningful wellness,” reported Bangkok Post.
The TAT can additionally be paving the finest way for the participation of businesses and social media influencers on this venture. While at present, media networks aligned with the campaign’s targets shall be spotlighting 15 well being tourism routes.
The aim behind this initiative is to leverage Thailand’s renowned popularity for health and wellness companies and products. In doing so, the federal government goal to stimulate the state’s economy by attractive appreciable tourist expenditure — an ambition that the government is assured might exceed 18 million baht by this September.
For How-to on understanding more in regards to the marketing campaign, additional particulars could be accessed via the “discoverthenewyou.travel” website and the “@tat-wellness.th” official Line account..

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