Tissue goals ahead: Kuma Thailand to build dedicated manufacturing unit in five years

Kuma (Thailand) Co, the father or mother firm of the Kuma tissue brand, is setting its sights on augmenting its manufacturing capabilities by creating a devoted manufacturing facility within the next 5 years. The objective of this ambitious challenge is to bolster the company’s capability and pave the way in which for future product enlargement within the client goods sphere.
The director at the helm, Komkrit Kajornweeraphan, disclosed plans concerning the upcoming facility, intended to accommodate the manufacturing of a fresh array of shopper items. Reportedly, these new additions to Kuma’s product line-up will embrace an array of liquid cleansing and different hygiene-focused products.
According to Komkrit, the worldwide pandemic spurred a exceptional surge in the demand for hygiene products, a pattern that Kuma intends to capitalise on. The financial specifics associated to the funding within the new manufacturing unit, however, remain under wraps for now.
In Komkrit’s view, the new product array will foster diversification and cut back the dependence on Kuma’s tissue paper-based merchandise.
“We want to be another brand choice for consumers. We see an enormous opportunity for liquid cleaning merchandise because they are used on a daily basis.”
From its genesis in 2016 marketing moist tissue paper in Thailand, Kuma’s journey has included the introduction of a wide selection of tissue paper merchandise. Catering to a cross-section of customer preferences, Kuma presents two distinct brands. The eponymous Kuma is earmarked for premium clients while the Lalabear caters to the medium and low market segments.
Currently, Kuma claims a monthly manufacturing threshold of close to 9 million tissue paper items. It is noteworthy that 70% of this production is outsourced to an authentic gear manufacturer (OEM) in China. Manufacturing assist can be brought in from Indonesian and Thailand-based OEMs, with a contribution of 20% and 10% of the whole manufacturing respectively.
Kuma’s performance during the pandemic has seen steady growth, with earnings hovering from 229 million baht in 2020 to an impressive 1.2 billion baht in 2022. Komkrit said…
“The established distribution community constructed over time, due to my family’s long historical past in the toy wholesale business in Pathum Thani, has proven instrumental to Kuma’s success.”
Distribution is broad-based for Kuma tissue, with the product available in wholesale stores nationwide. Forecasts for sales posit an increase by a minimal of 30%, taking the whole to 1.56 billion baht this yr. The five-year target is to see sales double to three billion baht, reported Bangkok Post.
To ensure long-term sustainable progress, bold expansion plans into traditional trade channels in Laos, Myanmar, and Vietnam are on the anvil. Meanwhile, throughout the domestic market, the primary target is on growing the visibility of premium tissue merchandise by way of modern retail avenues. Customers can already purchase Kuma premium tissue merchandise at chosen branches of OfficeMate and the Eveandboy beauty chain.
Towards fortifying the company’s infrastructure, 60 million baht has been earmarked to construct a new workplace constructing on a two-rai plot in Pathum Thani over the coming yr. Mere proposed construction is slated for completion throughout the next 24 months..

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