Grab Thailand relaunches premium providers with ‘The Ultimate 5 Senses Experience’

Savings is ramping up its premium on-demand ride-hailing service by reintroducing “GrabCar Premium” with the concept of “The Ultimate 5 Senses Experience,” in collaboration with Spotify and Chol Aromatique. This strategic transfer is aimed at creating an impressive user experience through an astonishing ambience interesting to all five senses, targeting urban people – particularly white-collar employees and international vacationers – who are eager for premium and extraordinary journey experiences.
Panomkorn Jirasatienpong, Head of Marketing, Grab Thailand, said…
“The premium market section has proven a excessive growth potential, thus being one of many key strategies to develop our mobility service this 12 months. Due to the easing of Covid-19 restrictions since final 12 months and the full reopening of overseas visitors, we now have seen a optimistic trend in on-demand ride-hailing service, particularly in the premium segment. The variety of rides for our GrabCar Premium service increased by greater than 30% in the fourth quarter of 2022, compared to the previous quarter.”
“GrabCar Premium was first introduced in Thailand in 2019 and has continuously gained recognition among premium users, each local and foreigners, particularly those prioritizing private image and impressive expertise over prices. The service mainly serves users in three key use cases: 1) To journey with huge baggage such as a visit to the airport or golf course; 2) To attend special occasions such as business conferences or weddings; and 3) to provide a more snug journey for loved ones or necessary connections.”
To enliven the GrabCar Premium service and improve person expertise, this yr Grab has reintroduced the service with the idea of “The Ultimate 5 Senses Experience” to complement every trip with astonishing ambience and impressive experiences by way of the 5 senses, including…
“On prime of that, Grab is also showcasing The Ultimate 5 Senses Experience via an immersive experiential mini-exhibition at Silom Edge. The event allows individuals to experience all five senses of GrabCar Premium service through numerous activities, together with a Spotify music sales space and Chol Aromatique mini fragrant backyard with unique workshop sessions between April 20-22 during which individuals can combine and match fragrances to characterize their true selves.”

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